Learn Digital Marketing

Location Targeting in Google Ads

Location targeting in Google Ads allows you to include or exclude specific locations for your campaigns to show up. In this tutorial, we'll walk through what...

Google Ads: Search Terms Report

In this article, we’ll discuss the importance of using the search terms report regularly. I’ll also walk through how to set up an easy process to manage this...

Push Audiences from Google Analytics to Google Ads

This tutorial will cover the process of creating segments in Google Analytics and pushing those audiences into Google Ads for targeting.

How to Learn Google Ads

Google Ads is a great tool to learn within digital marketing and doing it well can be a great source of leverage for your business. Mastery of Google Ads and...

3 min read

Google Ads: What Are Negative Keywords?

In this article, we'll cover the basics of negative keywords in paid search and when they are beneficial to use.

Google Ads: Responsive Search Ads

What are Responsive Search Ads? We'll go through what they are, why you should be using them, and how to use them for optimal performance in Google Ads.

How to Write Effective Google Ads

Ad copy is one of the most important components to succeeding in your Google Ads campaign. In this article, we'll lay out some of the best practices for...

9 min read

Content Marketing: Here's What Works

Content marketing is a tough game, but here are some proven strategies to get articles ranking on the first page of Google.

Google Data Studio: The Powerhouse Visualization Tool You Probably Aren’t Using

Google Data Studio is a relatively new-to-the-block visualization tool from Google that connects and aggregates data from a variety of data sources so you can...

5 Basic Reports of Google Analytics

In this article, we'll walk through each of the reports in Google Analytics so you can get a better understanding of the reporting in Google Analytics. These...

Google Analytics Overview

Google Analytics is a powerful web and marketing analytics tool that pulls together data from a variety of data sources and is critical for digital marketing....

The 4 Email Campaigns You Need to Have

Email marketing can be an extremely efficient and effective channel for you if you do it well. In this article, we’ll cover the 4 types of email campaigns you...

4 Tips for Mastering Keywords in Google Ads

This article will go through the most fundamental part of SEM, keywords. We’ll walk through the different types of keywords and think about the different use...

Key Terms for Google Ads (SEM)

This guide will help you navigate the jargon in the world of Search Engine Marketing (SEM).

3 min read

Should You Include Price in Your Google Ads?

In thinking about running a successful Ads campaign, you may be wondering whether or not to include the price of your product in the headlines.

5 Ways to Improve Your Google Ads Campaigns

In this article, we’ll discuss 5 ways to boost your paid search campaigns to drive better performance and grow your business. Search Engine Marketing, or paid...

Digital Marketing Prospecting & Remarketing

We’ll talk about a two-pronged strategy to leverage digital marketing to drive your business forward. We’ll discuss two types of marketing, prospecting and...

20 min read

The Impact of Digital Marketing on Modern Businesses

Explore the transformation of modern businesses through the power of digital marketing in this insightful article.

How to Steal Your Competitors Traffic with Google Ads

In this article, we’re going to explore the opportunity to steal traffic from your competitors with a conquesting strategy in Google Ads.

Conversational Marketing

In this article, we'll introduce conversational marketing, walk through the key benefits of using it, and talk about ways you can start implementing it to...

19 min read

Reviewing Case Studies of Successful Marketing Strategies

Explore real-life examples of successful marketing strategies and learn how top companies achieved their marketing goals in this insightful article.

16 min read

Analyzing the Impact of Pricing Strategies on Marketing

Explore the key factors and strategies that influence pricing decisions in marketing and their impact on consumer behavior.

SEO for Dummies & The Power of Pull

In this practical SEO guide, we'll walk through the basics of SEO so you can start boosting your site's SEO. Understand what is SEO is, the power of pull...

Why Isn’t My Page Ranking?

So… your page isn’t ranking even though you think you’ve done it all. In this article, we’ll cover some things to check for when your page isn’t ranking or...

14 min read

SEO vs. SEM: The Complete Guide

In this comprehensive SEO vs. SEM guide, we’ll walk through everything you need to know to determine the optimal search strategy for your business. Understand...

Tools of a Search Marketer

Search marketing, both SEO and Google Ads, is extremely data-driven and you'll need to have the right tools set up to succeed. Thankfully there are a ton of...

The 3 Pillars of Search Engine Optimization

This article will serve as a short overview and reference guide for Search Engine Optimization (SEO). Generally speaking, there are three core elements to...

SEO vs. SEM: The Case for SEO

In this article, we’ll discuss three key reasons why you should be investing in SEO over SEM.

Keyword Research for Search

At the core of all search is one thing, keywords. When we talk about SEM or SEO, we need to talk about keywords. This article will go through how to go about...

5 Ways to Boost Your SEO, Today!

This article will cover 5 ways to boost your SEO with immediately actionable steps. We'll cover various strategies for on-page, off-page, and technical...

SEO vs. SEM: The Case for SEM

The question often comes up of when should you use paid search as opposed to going the traditional route of organic search. In this article we’ll go through...

SEO for New Businesses

Starting a business can be a ton of work, but a really exciting step in life. In this article, we’ll discuss why SEO should be a top priority for your new...

Technical SEO

In this article, we'll cover some of the core concepts that influence Technical SEO. Technical SEO is one of our core 3 pillars of SEO: On-page, Off-page, and...

On-page SEO

In this article, we'll cover some of the fundamentals of on-page SEO, including tags, content, keywords, and more.

The Basics of Google Ads & Auctions

This article will give a quick overview of the basics of paid search, how paid search auctions work, and the details of Ad Rank.

8 min read

Off-Page SEO

Master off-page SEO with these proven strategies to help drive your site to the top of the search results. Learn about techniques like backlinking, guest...

8 Ways to Improve Site Speed

Site speed is a key element of technical SEO, one of the 3 pillars of SEO. In this article, we’ll cover a handful of ways to improve your site speed. Not only...