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/7 min read

Which Industries & Professions Use Google Analytics?

Who Hires Google Analytics Users

E-commerce + Retail

Conversion tracking, funnel analysis, product performance — GA4 is required for any DTC team.

SaaS + Tech

Acquisition analytics, signup funnels, feature adoption — paired with product analytics tools.

Publishing + Media

Content performance, engagement, ad revenue — GA underpins editorial decisions.

Agencies + Consultancies

Agencies expect GA4 fluency from day one — required across every client engagement.

Master Digital Marketing at Noble Desktop

Noble Desktop's Digital Marketing Certificate covers Google Ads, Meta Ads, SEO, content, email, and analytics — the full digital marketing toolkit employers hire for.

Google Analytics skills open opportunities in various industries including digital marketing, social media marketing, finance, retail, technology sales, and hospitality and travel. Discover how different industries use Google Analytics and the potential careers and salaries in these fields.

Key Insights

  • Google Analytics collects and tracks user data, helping businesses make informed decisions and identify specific problems on their website.
  • Industries that prominently use Google Analytics include digital marketing, social media marketing, finance, retail, technology sales, and hospitality and travel.
  • Job positions in the digital marketing field, which heavily utilizes Google Analytics, include Digital Marketers, Digital Marketing Managers, and Digital Marketing Strategists with an average annual base salary of $61,000.
  • Social Media Marketers, who earn a yearly base salary of $57,000, use Google Analytics to track user interactions and navigate platforms.
  • Google Analytics is also used in the finance industry, where workers earn an annual median wage of $76,570, and in the hospitality and travel industry, with a median annual salary of around $50,000.
  • Noble Desktop's Google Analytics Bootcamp and Digital Marketing Certificate course provide comprehensive training in Google Analytics, preparing students for a career as a Data Analyst.

Google Analytics is used by many businesses and professions to collect data and make decisions. Some industries that use GA are digital marketing, social media marketing, finance, retail, technology sales, and hospitality and travel are also significant users. An essential aspect of receiving professional Google Analytics training to set yourself up for a career change is learning what fields and industries that training will help you find work in. Each industry will have different requirements and expectations for prospective employees, and you should consider these expectations when you start your training. This is true for students who have an idea of what kind of work they want to do and those who aren’t yet sure what path to take after learning Google Analytics skills.

What is Google Analytics?

Google Analytics (or GA) is a tool within the Google Marketing Platform that collects and tracks user data, compiles it into reports, and helps you develop strategies to improve your website or app’s performance. Just install a tracking code onto each page of your website to collect information about visitors and what they do there. GA can tell you what’s working and what isn’t, and the best part is it’s free to use.

Read more about what Google Analytics is and why you should learn it.

What Can You Do with Google Analytics Skills?

Google Analytics is a highly customizable free tool that collects, stores, and reports on data to help marketers learn what strategies are working and what aren’t. It can help you make better business decisions and identify specific problems on your website. Use Google Analytics to measure the customer experience from when they enter your website or app to when they leave—such as how they found your site, who purchased something, what pages your visitors looked at, how they moved through the site, and so much more.

Common Industries That Use Google Analytics

Google Analytics is such a powerful tool that can help businesses, large and small, make decisions for the future based on data, although some industries use GA more than others. Digital marketing and social media marketing are two leading industries when it comes to using GA. Still, finance, retail, technology sales, hospitality, and travel are also significant users of Google Analytics.

Digital Marketing

Digital marketing agencies and teams rely on Google Analytics to shape online campaigns. No matter the business size, Digital Marketers find the data provided by GA a crucial component of their marketing strategies. Workers in this field include Digital Marketers, Digital Marketing Managers, and Digital Marketing Strategists.

The US Bureau of Labor Statistics reported that 347,000 people worked in advertising, promotions, and marketing in 2021, and 33,700 new jobs are expected by 2031. This figure reflects the growth that is ten percent faster than the average. Indeed.com lists that the average annual base salary of a Digital Marketer in the US is $61,000.

Social Media Marketing

Over 90 percent of companies use social media marketing to attract and convert customers. Social Media Marketers use platforms like X (formerly known as Twitter), Facebook, and YouTube to promote goods and services. They use tools like Google Analytics to track how often users interact with their content, how much they post, and how they navigate the platform.

There are over 60,000 Social Media Marketers in the US, earning a yearly base salary of $57,000. Job titles in social media marketing include Social Media Marketer, Content Manager, Social Media Manager, and Digital Strategist. With over half the world's population on social media, these jobs will surely increase.

Finance and Banking

Banking, investment, and insurance companies also use Google Analytics to track business performance. The finance industry is expected to grow at an average rate of 7 percent through 2031.

Workers in the finance industry earn an annual median wage of $76,570, about $30,000 higher than the average of all occupations. Many positions require a Master’s degree in Business Administration, while others only ask for a high school diploma. Here are some of the jobs included in the financial and insurance industry:

  • Bank Tellers
  • Accountants
  • Auditors
  • Appraisers
  • Insurance Underwriters
  • Tax Preparers
  • Claims Adjusters
  • Benefit Analysts
  • Financial Analysts and Advisors
  • Fundraisers
  • Human Resources Specialists
  • Market Research Analysts

Fashion and Retail

Physical and ecommerce stores selling products of all kinds use Google Analytics to drive web traffic and collect sales data. Retail workers are often called sales associates or clerks. They wait on customers, help them make purchases, and process payments in stores of all kinds and sizes. Google Analytics collects data on many of these transactions. Employees also conduct inventory, order products, and design displays. Retail workers sometimes receive promotions to management positions requiring supervisory and financial responsibilities.

Retail workers earn a median yearly wage of $29,180, and no industry-wide educational requirements exist for this job. The retail industry is steady yet expected to grow little in the next ten years.

Computers and Electronics

People selling computers, electronics, and software products are called Sales Engineers. They sell technology products primarily to other businesses. A bachelor’s degree in computers, engineering, or information technology is required to work in the field. About 60,000 people are working in tech sales, which is expected to grow by 6 percent over the next decade.

Working as a Sales Engineer can be stressful because much of their income depends on commissions. They earn an annual base pay of $80,000 a year plus commissions.

Hospitality and Travel

Airlines, hotels, tourist attractions, and event venues help customers find flights, book rooms, and purchase tickets for events and attractions. These jobs usually require only a high school diploma, although some earn bachelor’s degrees in hospitality management. Tools like Google Analytics help businesses in this industry monitor their performance and make changes to keep up with customer demand.

The hospitality and travel industry is expected to grow 18 percent in the next ten years. The median annual salary in travel and tourism is around $50,000. This field includes:

  • Travel Agents
  • Lodging Managers
  • Event Planners

Learn Google Analytics Skills with Noble Desktop

Sign up for Noble Desktop’s Google Analytics Bootcamp to learn how to set up an account, which metrics to track, and how to generate reports. The classes also cover the upcoming change from Google Analytics Universal to GA4 in July 2024.

You can also prepare for a career as a Data Analyst with Noble’s Digital Marketing Certificate. The course includes digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, X (formerly known as Twitter) marketing, and content marketing with blogs.

Key Takeaways

  • Google Analytics is a tool that collects and tracks user data.
  • Digital Marketing Data Analysts use Google Analytics to track what users do on websites and apps.
  • Industries that use Google Analytics include:
    • Digital marketing
    • Social media marketing
    • Finance and banking
    • Fashion and retail
    • Computers and electronics
    • Hospitality and travel
  • Get comprehensive Google Analytics training through Noble Desktop, either in-person or online.