Defining Your Brand Image and Audience on Instagram
Hello and welcome back to the Instagram Bootcamp. In this section, we're going to be discussing how to identify your brand image and how to...
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With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Hello and welcome back to the Instagram Bootcamp. In this section, we're going to be discussing how to identify your brand image and how to...
Learn the key steps to developing a Google Analytics measurement strategy, from defining business objectives and KPIs to building a...
Hello and welcome back as we continue along in section two of the Instagram Bootcamp.
But let us proceed to section eight, Google Analytics Reporting.
We're going to do one exercise before we move on to the next section.
Hello and welcome back to the Instagram Bootcamp, where we'll continue in section one.
Now let's discuss hashtags. Hashtags on social media sites such as Instagram, and they were really born on X (formerly known as Twitter) at...
Hello and welcome to the Google Analytics Bootcamp. In section one, we'll be introducing Google Analytics, explaining what web analytics...
Hello and welcome to section four of the Google Analytics Bootcamp.
So that concludes section two of the Google Analytics Bootcamp.
Hello and welcome to Social Media Marketing for Instagram, where we'll learn how to develop and optimize paid and organic marketing...
OK, so finally, that's the demographic overview, as well as audiences.
We have that one-page overview sheet starting with their name and avatar, their job titles, repeat the Project Manager, their age, their...
Okay, so that's engagement. Then there's a section for monetization. I mean, if your website's informational, if your website's lead gen or...
Hello, and let's continue on in section four of the Instagram Bootcamp and discuss the importance of developing visual consistency.
So here's an ad from Brooklinen, a mattress company.
Okay, that's how you do a post of a single image. If I want to do a story, I can toggle over to story. Now, it first gives me the option of...
Hello and welcome to section four of the Instagram Bootcamp.
Moving along in section four of the Instagram Bootcamp, let's introduce a very useful tool in the planning and creation of your content,...
As I'm sure you're familiar with, you have different ways that you can interact with Instagram content.
Now, what about audience reports? Summarize audience metrics, including the number of sessions, users, page views, and bounce rate. Take a...
In section six, we're going to be discussing how to create an audience, why do we want to create an audience, what's the difference between...
All right, so what are the best practices for using UTM parameters?
Hello and welcome to section 7 of the Google Analytics Bootcamp, where we'll be discussing key events tracking.