Tips for Creating Effective Animated Infographics
Animated Infographic Best Practices
Know your audience, keep it simple (one concept at a time), avoid jargon, minimize on-screen reading.
Charts, icons, and key data should be large; use color strategically.
Audio + visual together strengthen retention.
Illustrate complex concepts intuitively and create clever connections between ideas.
Divide a process or idea into phases — pace matters as much as visual design.
Noble Desktop's Video Editing & Motion Graphics Certificate teaches After Effects alongside Premiere Pro and Cinema 4D.
Do you want to make your data more digestible and engaging? Discover the power of animated infographics and learn how to create them with our expert tips and examples!
Animated infographics can be a powerful tool for conveying complex information in a visually appealing and engaging way, allowing for better comprehension and retention. Here are some tips for creating effective animated infographics and samples demonstrating these concepts:
Presentation basics: the time-tested tenets for formal presentations work for animated infographics as well: know your audience, keep it simple (one concept at a time), use simple language (avoid jargon as much as possible), and keep on-screen reading to a minimum.
Example: Strava // Year In Sport by Giant Ant
Make your point: have your storyboards emphasize your point simply and clearly. Be bold. Charts, icons, and textual data should be large and in charge. Use color to make your point pop.
Example: Oil’d by Chris Harmon
Consider using a voice-over or lower thirds to help explain and strengthen concepts: your animation communicates more clearly, and the audience will better retain the information by experiencing it both visually and in a word-based manner.
Example: NTT Data by Colin Jackson > click the Load More button > scroll to NTT Data
Use visual metaphors: a standard for motion design, visual metaphors can help illustrate complex concepts in a more intuitive way. Also, visual metaphors are great for creating clever connections between story elements.
Example: Jack Ryan Season 2 Opening Titles
Divide a process or idea into phases and build the animation one transition at a time: Video is primarily a scanning modality, and this approach guides an audience along a thought process or series of results, which makes the content snackable.
Example: Artolution Timeline by Pentagram
The medium is the message: use animation to visually illustrate concepts and ideas that may be difficult to explain in words alone. Animations can help demonstrate processes, show cause-and-effect relationships succinctly, and aid comprehension of complex charts.
Example: Keplertek | AI & Robotics Ecosystem