Free Social Media Marketing Course Online: Learn Social Media Marketing Online

Welcome, everyone. My name is Justine Sanborn. I am an instructor at Noble Desktop, and today we are going to be talking about social media. Specifically, we want to discuss how to make an engaging and lasting impact on social media. Hopefully, this seminar will provide you with some insightful information that can help you build your brand online. 

The first thing that we're going to start with is a quote from one of the most notable creators on YouTube, Jenna Marbles. She has been creating content on YouTube for over ten years, and she has a really impactful quote to help you think how to present yourself on social media. She said, “The single greatest gift you could ever give the world is to be exactly who you are.” As you’re watching this presentation, I want you to think about who you are and what your brand is.

With those ideas in mind, let’s take a look at this screenshot from Apple’s Instagram account from a couple months back. This particular campaign was really impactful because it incorporated everyday individuals who were simply using their iPhone to shoot really powerful, engaging photography. This process started with the hashtag #HotShotOnAniPhone, which you could still absolutely use even though the campaign is no longer running. This was a really powerful and highly trafficked campaign. 

Whether you’re starting a company or you’re just marketing yourself, the important thing is to be as personable as possible on social media. And what better way to be personable with your content than to share the stories of people who use your product with others? It was a really amazing campaign that Apple did.

We’re now going to move on to the Four Fundamentals of Social Media. These are the things that you should ideally consider before you get yourself started. But, even if you have started your social media presence, you can review these fundamental concepts and apply them to what you're already doing to hopefully improve your current situation. 

Number one is to determine the right social media platform for your goals. Not every platform is going to meet your needs in the same way, so you want to ensure that the platform you choose is going to be advantageous for the content that you intend on sharing. Number two is to develop a successful social media strategy. Although viral content still exists, very rarely is it something that was completely unexpected. The people who create this content may say there wasn’t a strategy, but oftentimes this isn’t the case. Even if they don’t realize what they’re doing, these folks are making the right choices to increase engagement on social media.

Number three is to create content that increases engagement and drives sales. It’s important to consider how you're going to be talking to your community, how you plan to engage them with content that they're interested in, and how to get them to like and share your content with others. The fourth and final fundamental element of social media is to gain a following and expand your reach. These last two go hand-in-hand so we’ll discuss them in more detail later on.