Free Online Class: Master SEO in 2020 with 14 Tips

This seminar will cover:

• User-Focused SEO: Master the complete user journey and search intent to create seamless experiences that convert visitors into customers while satisfying Google's evolving algorithm priorities

• E-A-T: Build demonstrable expertise, authority, and trustworthiness signals that Google's AI systems recognize and reward in today's competitive search landscape

• Site Security: Implement comprehensive security protocols that protect your site and users while meeting Google's stringent safety standards for higher rankings

• Structured Data: Deploy advanced schema markup strategies to enhance crawlability, enable rich snippets, and position your content for AI-powered search features

• Google My Business: Optimize your Google Business Profile for maximum local visibility, customer engagement, and competitive advantage in location-based searches

• Conversion Tracking: Establish sophisticated analytics frameworks to decode user behavior patterns, attribute traffic sources accurately, and optimize your entire conversion funnel for measurable ROI

• And More

Instructor Bio

Steve Scott has been mastering the evolving art and science of Search Engine Optimization and Digital Marketing since 1997, positioning him at the forefront of nearly three decades of industry transformation. As founder and owner of the New York SEO Training Academy, he has built a premier institution that delivers cutting-edge SEO training, strategic consulting, and comprehensive digital marketing services to companies across the globe, from Fortune 500 enterprises to ambitious startups.

In his role as Vice President of the Search Engine Academy—a prestigious global network of SEO educators—Steve orchestrates live, in-person workshops in major cities worldwide, bringing real-world expertise directly to marketing professionals. As chairman of the Academy's Education Committee, he shapes the curriculum that defines industry standards and creates the authoritative materials used by the Academy's elite network of certified trainers. Now celebrating his 17th year teaching Search Engine Optimization workshops, Steve has personally guided thousands of marketing professionals through the complexities of modern SEO, combining technical precision with practical business strategy.

Beyond education, Steve's Digital Marketing consultancy continues to architect powerful online presences for business owners worldwide, delivering integrated solutions that span Search Engine Optimization, custom Website Design & Development, strategic Pay-Per-Click campaigns, Local Search dominance, Social Media marketing, and emerging digital channels. His hands-on client work ensures that his teaching remains grounded in current market realities and proven methodologies that deliver measurable results.

Become a Marketing Expert with Hands-on Training

Transform your career trajectory and become a certified digital marketing expert through our comprehensive SEO training classes and industry-leading digital marketing courses & certificates. Our curriculum reflects the latest algorithm updates, AI integration strategies, and emerging search technologies that define success in 2026's competitive digital landscape.

For professionals seeking accelerated mastery, Steve Scott offers an intensive SEO Mastery Certification Bootcamp that combines comprehensive classroom training with ongoing mentorship support, ensuring you can immediately apply advanced strategies in your organization while having expert guidance as you navigate real-world implementation challenges.