Digital Strategist Salary: How Much Do Digital Strategists Earn?

Like many careers in digital marketing, Digital Strategists can earn a formidable salary. Digital Strategists shoulder the responsibility for marketing campaigns on social media, paid and unpaid search marketing, and website optimization. internet sales will only increase and Digital Strategists are a valued part of the marketing team.

The Role of a Digital Strategist

Digital Marketing Strategists plan and create marketing campaigns across the internet. They choose the most appropriate social media channels and blog content for a product, monitor website performance, and make a strategy for future growth according to company goals. Your job as a Digital Strategist can vary widely depending upon where you are employed. In large established companies with many employees, tasks are more stratified, and you may only handle a few areas while other team members are in charge of the rest. In smaller companies and startups, you may find yourself handling everything from regular social media posts to running analytics to keeping tabs on how a campaign is doing. You may also research new tools to improve your company’s digital marketing.

How Much Do Digital Strategists Earn?

The website Glassdoor.com reports a median annual base salary of $72,392 with additional benefits of $14,708 for a Digital Strategist. This data comes from voluntary responses to a survey on salaries. This represents Digital Strategists at all experience levels and ranges between $43,000 and $187,000 a year.

Years of Experience

As with most jobs, your earnings go up as your experience increases. The base salary of $72,392 is the median of all the salaries for all years of experience. The median annual base salary for Digital Strategists with 0-1 years of experience is $61,394, $68,164 for 1-3 years, $77,559 for 4-6 years. $83,868 for 7-9 years, $90,461 for 10-14 years, and $109,476 for 15 or more years. 

Company Size

The size of the company you work for also has an effect on salaries. In general, bigger firms can afford to pay higher salaries. Working for a large company can also provide more job security. That being said, working for a small startup can be exciting and sometimes works out to be very lucrative if the product becomes a big seller.

Location

Because digital marketing happens on the internet, jobs and salaries are not as dependent upon location as some others. Indeed.com lists the following as the highest paying cities for Digital Strategists: Denver, Colorado at $73,407, New York, New York at $73,002, Austin, Texas at $67,293, Tempe, Arizona at $66,450, and San Francisco, California at $65,855.

Career Paths for Digital Strategists

After a few years in an entry-level position as a Digital Marketer, you can move into more senior positions with increased pay. You may choose a marketing niche such as Information Security Manager, Information Systems Auditor or Information systems Security Manager. You can also pursue a master’s degree to increase your earnings. According to Glassdoor, Digital Strategists with graduate degrees can make around $178,520. 

Digital Strategist Job Prospects

Tech jobs involving the internet continue to show strong growth, and digital marketing is no exception. The are plenty of jobs for Digital Marketers, making this an excellent career path. The U.S. Bureau of Labor Statistics expects that job demand in the marketing industry should increase by 10% by 2026, which is above the average for all careers. With demand for online presence continuing to climb, digital marketing job prospects are likely on the higher end. 

Digital marketing is a strong career path that shows no signs of slowing down. Consumers worldwide are buying more and more items online, and companies need Digital Marketing Strategists to help their products stand out from the crowd. This career requires some experience, so it is not really an entry-level position, but one to work into in the future.

Learning Digital Marketing

If you want to change careers and become a Digital Marketing Strategist, you could go to college or you could sign up for a digital marketing bootcamp. For example, Noble Desktop’s Digital Marketing Strategies Bootcamp covers the role of digital marketing in today’s business landscape, as well as how to design successful email campaigns, optimize websites and landing pages for conversions, and create content to drive traffic to your or your company’s website by engaging your audience. SEO Bootcamp will teach you how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Each bootcamp includes 12 hours of instruction and costs $650.

Another way to prepare for a career as a Digital Marketing Strategist is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) marketing, as well as content marketing with blogs. You can choose classes that meet in-person or online. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to show you how to do things. Training is part or full-time and available weekdays, weeknights, or weekends.

It takes 78 hours of instruction to complete a digital marketing certificate through Noble Desktop, and the tuition is $3,295. An installment plan and loans are available. You can choose between full or part-time classes and classes that meet during the day, evening, or on weekends. When you successfully complete the course, you will receive a verified digital certificate of completion recognized by the New York State Department of Education that you can download or post on your LinkedIn profile. This type of certification can help you get a job as a Digital Marketing Strategist.

Conclusion

If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.