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Noble Desktop/1 min read

Intro to Google Analytics

What This Seminar Covers

Know Your Numbers

You can't improve what you don't measure — analytics is the starting point.

Traffic Sources

Understand where your website traffic is coming from.

Top Marketing Channels

Identify which channels deliver the most value.

Visitor Behavior

Learn how visitors interact — and turn insight into action for higher ROI.

Master Digital Marketing at Noble Desktop

Noble Desktop's Digital Marketing Certificate covers Google Ads, SEO, content, and analytics.

Learn the fundamentals of Google Analytics in this free seminar.

“You can’t improve what you don’t measure.”  Improving and maximizing website results starts with knowing your numbers and understanding your data. Google Analytics makes it possible for you to understand where your website traffic is coming from, know what your top-performing marketing channels are and gain insight into your website visitors’ behavior. By turning these insights into actions, you can increase leads and sales, and gain a higher return on investment. In this presentation, attendees will be empowered to make better marketing decisions through a basic understanding of Google Analytics.

Learn more after this seminar with our Google Analytics bootcamp or see our full suite of Digital Marketing courses.

Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally.  She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more. You can follow her on Twitter @nicolemccullum